Eturia team collaborating around a laptop

About Us

Experts in SAP Commerce Cloud & CX. Helping global brands grow through technology.

Who we are

Eturia was founded by four SAP Commerce Architects (including a former SAP leader) who believed enterprise e-commerce could be done better. Not bigger, not louder. Just better: more technically rigorous, more honest, and more focused on what actually moves the needle for each client.

Today, that founding team still leads every project. With 30+ successful SAP Commerce implementations across retail, manufacturing, energy, and consumer goods, we know what works — and we’re not afraid to say what doesn’t.

You are in Good Hands

How we work

Technical Excellence

Founded by SAP Commerce Architects, every technical decision is made by someone who has built these systems for 10+ years. No junior teams, no outsourced quality.

Adaptability

We understand that every technology project is unique. We sync with your processes, timelines, and goals, not the other way around.

Direct Partnership

You work directly with the people building your solution, from first conversation to go-live. What makes your business tick matters more than any technical detail.

Our Team

A team of 20+ SAP Commerce specialists

Beyond our founding architects, we’ve grown to 20+ SAP Commerce professionals — working exclusively on SAP Commerce Cloud.

Senior developers
Solution architects
Business analysts
Technical leads

Based in the Canary Islands

We design and develop commerce platforms as long-term strategic assets, working across regions and time zones.

Headquarters in Tenerife, Spain
Distributed team across the archipelago, mainland Europe and Latin America
RIC incentives for eligible investment in the Canary Islands

Meet the Founders

Eturia was founded by four SAP Commerce Cloud architects, all SAP Certified Developers, who currently lead the company and every project.

Juan Muñoz (CEO)

SAP Commerce Cloud Architect with 10+ years of experience (SAP, Seidor). Specialized in architecture, agile delivery, and code quality. SAP Certified Commerce Cloud Developer & Business Analyst since 2015.

Carles Garrido (COO)

Expert in SAP Commerce operations and project leadership, with a strong background in frontend and integration work for large international clients. SAP Certified Commerce Cloud Developer & Business Analyst.

Sergio Recatalá (CTO)

SAP Commerce Architect with 10 years of experience leading complex international projects. Expert in backend architecture, cloud migrations, and team leadership. SAP Certified Commerce Cloud Developer & Business Analyst.

Guillem Matias SAP CX Architect of E-Turia

Guillem Matias (CSA)

SAP Commerce Cloud Architect with deep technical expertise, building and optimizing complex e-commerce solutions. Known for his mastery of the SAP ecosystem and hands-on problem-solving. SAP Certified Commerce Cloud Developer.

What our clients say

Client names withheld per confidentiality agreements. All testimonials represent verified client feedback.

“Over many years, Eturia has consistently delivered high-quality SAP Commerce solutions for us. They are reliable, pragmatic, and particularly strong when dealing with complex technical challenges at scale.”

“What stands out about Eturia is their strong SAP Commerce expertise, fast response times, and practical mindset. They are easy to work with and have helped us move quickly on complex initiatives.”

“For our SAP Commerce platform, the Eturia team has been a reliable and easy-to-work-with partner. Communication is clear, response times are fast, and they take real ownership when solving issues and moving initiatives forward.”

Full-cycle SAP Commerce expertise

Our expertise covers the complete SAP Commerce lifecycle, from initial architecture design to post-launch optimization. We work with you in two ways:

Main services

End-to-end SAP Commerce implementations. Greenfield builds, re-architectures, complex integrations, and partner replacements.

SAP Commerce Development & Consulting

End-to-end implementations (B2C, B2B, B2B2C,
marketplace), custom Java development, and complex
integrations.

Application Management & Support

Ongoing platform monitoring, optimization, and evolution.

Specialized services

Ongoing platform support and continuous optimization. Dedicated team for incident resolution, improvements, and long-term evolution.

Spartacus / SAP Composable Storefront migration
On-premise to Cloud migration (CCv1 → CCv2)
SAP Commerce platform upgrades
SAP CDC integration — identity & consent management

Full details on our services page

Certified and recognized

Official SAP Commerce Cloud Partner

Listed on the SAP PartnerFinder

ISO/IEC 27001:2022

Audited information security management

ISO 9001:2015

Audited quality management and continuous improvement

SAP-certified development team

SAP Commerce Cloud Developers holding official SAP certifications